But Noel Biderman, the founder of AshleyMadison.com, a dating site which offers "guaranteed affairs" to married people, just doesn't get it. Here are a couple of his comments
"If you stop my advertising, if you try to quash my service, people are still going to have affairs.
"They had them long before I came on to the scene and they’ll have them long after I’m no longer in existence.
"...it's ridiculous to think people who are happily married would watch it and decide to commit adultery.
"This notion that somehow my ad is gonna go and create an infidelity nation of Americans or Canadians who watch it is ridiculous."
Which is all completely beside the point. Sometimes it's just a matter of taste. Sometimes it's just a matter of principle. Sometimes it's a matter of just doing the right thing. Biderman can't imagine how someone might say, "I object to your product on moral grounds, and choose not to participate in its promotion.
Now, that may not be Fox's position, because they apparently have accepted other ads from the organization, but that's what I would say.
If I were Fox, that is.